Pakistan Microfinance Network (PMN)
Project Title: Nationwide Communication Campaign on Rights and Responsibilities of Microfinance Clients
Description: This project was commissioned by PMN in 2012 as a part of a global effort on educating Microfinance clients of their rights and responsibilities. This campaign was designed keeping the low income microfinance client in mind. The final deliverables included a complete campaign branding with Brochures and posters for all of PMN's members and affiliates nationwide. Multiple focus groups were conducted during the development of this campaign in order to maximize the impact of the messages.
Software: Photoshop, Illustrator, Autodesk Maya
Keywords: Creative Direction, Copywriting, Graphic Design, Illustration, 3D Modeling, Texturing, Offset Printing, Client Management
